Built withCourage. Built withConsistency. Built Anyway.

Look better with your shirt off. Be healthier too.

Online physique and nutrition coaching with the ongoing support and accountability that makes it stick. Fat loss, muscle building and body recomposition, built around your actual week. I went from 420 pounds to building the body I wanted anyway. Ward Stanford, NASM certified coach, Pittsburgh, PA. Plans from $50 a week.

Prefer to talk it out? Book a free 30 minute call.

Ward's scale, 420 to 193

420 210 265 193 PEAK FIRST LOSS LIFE HAPPENED LOW Pounds. Down, up, then down again. Yes, I went the wrong way too.

I was the client first.

420lbs, the peak
210lbs, first loss
265lbs, life happened
193lbs, lowest
Ward Stanford before and after weight loss: 420 pounds on the left, 193 pounds at his photoshoot low on the right
420 lbs at my heaviest. 193 lbs at my photoshoot low.

Nothing worked for me until I built a better plan than anything I could find online. I don't just coach, I walk the walk. I lost 200 pounds, then built myself back up into a stronger, more muscular, more toned version of me than I ever thought possible. But life got in the way, thanks COVID, and I ended up back at 265 at 38 years old with a lot of fear that I'd never get my fitness back. So I had to dive even deeper into the science and evidence to figure out how to create plans that actually survive the real world. I did. A shredded, stage ready 193 is my lowest bodyweight, from a photoshoot prep diet.

Not just your coach, but also Client Zero. I don't do the "do what I say, not what I do" thing. I do it all too. The habits, the training, the courage, the consistency, I walk alongside you the whole way.

Now the goal is 240 pounds with a lot more muscle. You don't just get some plan. You get a coach who has been in your shoes, lived a life like yours, and still found ways to make it stick and reach my goals.

The gym is one hour. The other 23 decide how you look.

Food

A real nutrition plan with macros, anchor meals and swaps. Built around what you already eat and when you are free.

Training

A program for your body and your schedule, aimed at the physique you want. Beginner or returning lifter, you start where you are.

A person

Ongoing support and accountability: your check-in call and live chat with your coach. You are never guessing between sessions.

Ready to start?

The prices are all on the page. Plans start at $50 a week.

See the plans

Not sure yet?

Send me a message on WhatsApp. Tell me where you are and I will tell you honestly whether we are a fit.

Message me on WhatsApp

Or book a free 30 minute call.